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Why you’re not getting credit for your marketing efforts — and how AI can help

Martech

The CFO still had a modified version of the old saying from John Wanamaker rattling around in her head, “I know that half my marketing is working. In today’s tight economy, more and more marketing managers face this challenging scenario with their financial overseers. Pricing customer service. Overall market demand.

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24 Best Sample Business Plans & Examples to Help You Write Your Own

Hubspot Marketing

Be sure to highlight your value proposition, market opportunity, and growth potential. For example, emphasize finances and return on investment for venture capitalists. Market Opportunity This is where you'll detail the opportunity in the market. Outline strategies for specific marketing segments.

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