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4 Reasons Why Marketing Automation Fails

Adobe Experience Cloud Blog

In my opinion, the biggest mistake marketers today make is not tracking key performance indicators back to corporate business objectives. If you continue to collect traditional marketing metrics such as opens and clicks to support your decision-making, you may very well be setting yourself up to be excluded from a seat at the revenue table.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

(Khoros) Lead Generation & Nurturing Stats 65% of businesses say generating traffic and leads is their biggest marketing challenge. HubSpot) 93% of B2B companies say content marketing generates more leads than traditional marketing strategies. Polaris) Hubspot leads the marketing automation software market with a 37.5%