Adobe Experience Cloud Blog
OCTOBER 14, 2008
Work with publishers who are syndicating your white papers on their sites. Watch white paper syndication programs improve as you collectively optimize each of your sites. Over the past couple years, large customers in the technology industry have focused on what they consider emerging markets: global and SMBs.
Pam Didner
MARCH 17, 2021
Gather their feedback, recognize their needs, comprehend their expectations of your content marketing efforts. For example, management wants to have more thought-leadership content, but the product team would ask you to spend all your budget on product content.
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Adobe Experience Cloud Blog
FEBRUARY 17, 2012
This set the stage for the expert panel of interactive marketers which featured speakers from B2B heavy hitters HP, Intel, and SAP; three companies known for being forward thinking utilizing their thought leadership to set the standard for other marketers.
Customers.ai
JANUARY 26, 2024
All you need to do is drag-and-drop your marketing creative (images, headlines), content assets (e.g. eBooks, whitepapers), and the audience segments you created in the platform and hit ‘Launch’ to execute hundreds of campaigns at once. Social media in B2B marketing is effective for brand building, networking, and content distribution.
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