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The Tyranny Of Marketing Success Metrics

Traackr

In regards to influencer marketing, the same applies. The success of Klout – reward-for-mention/pay-per-tweet “influencer” practices – in the early days of influencer marketing was driven by practitioners pressured to demonstrate ROI and work within frameworks that were well understood. Absolutely not.

article thumbnail

The Tyranny Of Marketing Success Metrics

Traackr

In regards to influencer marketing, the same applies. The success of Klout – reward-for-mention/pay-per-tweet “influencer” practices – in the early days of influencer marketing was driven by practitioners pressured to demonstrate ROI and work within frameworks that were well understood. Absolutely not.