Remove Influencer Marketing Remove Shoppers Remove Succession Planning
article thumbnail

Top 5 search marketing trends and 3 must-haves for 2023

Search Engine Land

As the economy slows and budgets become tighter, search marketers must prioritize technical SEO initiatives to yield good results. . Online shoppers are likelier to buy from brands with a strong local presence and engagement with their consumers. We must ensure our global search marketing strategies are customized for location.