article thumbnail

Why we care about search marketing

Martech

Search marketing is a very big deal. Any way you slice it, it amounts to millions of searches per minute , all day, every day. We’ll look at challenges facing marketers and best practices to meet them and the future of search marketing. Table of contents What is search marketing?

article thumbnail

Search Marketing Strategy | Treat Search Marketing Like a Macroeconomy

Adobe Experience Cloud Blog

The search marketing industry is built to run like a macroeconomy. Search results are resources. . Google is a governmental body, and they work to improve market outcomes through the application of policies (algorithm updates). . As search marketers, we must assume that users on the internet are also rational. .

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

No, ChatGPT isn’t stealing Google’s search market share

Search Engine Land

This article (which is paywalled, so I’m not linking to it) is based on a Bank of America report (why is Bank of America talking about search market share?), A report from BofA argues that Google's search market share is down ever so slightly and attributes that to ChatGPT. (I I question that.) The problem?

article thumbnail

One year later: Little change to Microsoft Bing’s search market share

Search Engine Land

Microsoft Bing managed to steal a tiny bit of Google’s search market share in the last year in the U.S., But make no mistake – Google remains the dominant search engine. Instead, the search market remains essentially at status quo. search market share rose to 7.87%, from 6.35% (+1.52).

article thumbnail

3 ways search marketers can prepare for the big cookie crumble

Search Engine Land

Dig deeper: PPC outlook: How advertisers can stay ahead in 2024 Get the daily newsletter search marketers rely on. Either way, every savvy search marketer should double down on dedicating time and budget to measuring the true value of initiatives like: Retargeting (where users might have converted anyway). See terms.

article thumbnail

How to avoid search marketing burnout

Search Engine Land

Search marketers have a unique challenge. Get the daily newsletter search marketers rely on. The post How to avoid search marketing burnout appeared first on Search Engine Land. We’re all a little on edge, waiting for that last-minute meeting invite or the “have a second?” Slack message.

article thumbnail

9 salary negotiation tips for search marketers

Search Engine Land

Even those companies that value the skillsets of marketers more accurately may struggle to understand the sheer complexity and range of knowledge and experience required to excel in a role. This can lead to huge under-valuing of marketers. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.