Search Engine Land

JULY 16, 2024

Search marketers earn between $85,000 to nearly $200,000 in annual compensation (salary and bonuses), on average, according to a new Search Engine Land survey. it continues to be a good time to be a search marketer. Meanwhile, more than 90% of search marketers have an undergraduate degree.

Search Marketers 88

Search Marketers Marketing Marketers Management 88

Search Engine Land

MAY 5, 2024

Statcounter has revised data indicating that Google took a massive hit to its search market share in April while Microsoft Bing and Yahoo made ludicrous gains. search market share since August 2023, when it was at 89.03%. Google’s highest search market share in the past 12 months was 89.1% in May 2023.

Search Marketers 117

Search Marketers Marketing Marketers SEO 117

Search Engine Land

MAY 1, 2024

Statcounter has updated its search engine market share stats for April – and the results are shocking. search market share in the U.S. If they’re true. I’m doubtful – but hoping Statcounter will confirm whether these numbers are indeed accurate. By the numbers. Google’s U.S. in April 2023.

Search Marketers 117

Search Marketers Marketing Marketers SEO 117

Martech

AUGUST 6, 2024

As someone around when Google launched in 1998, I can attest that it was a gigantic improvement over other search engines. This is why, by 2002, the company had an 80% search market share. The Justice Department said it was because Google paid other companies to make its search engine the default setting.

Advertisers 124

Advertisers Advertising Price Search Marketers 124

Martech

OCTOBER 31, 2024

Search data can show you: The specific problems your customers are trying to solve. Dig deeper: What is search marketing: Why marketers should care The unique insights in search analytics Consumer search data offers brands a window into their audience’s intentions, preferences and behaviors.

Analytics 120

Analytics Marketing Mix Customer Journey Education 120

Martech

OCTOBER 16, 2024

As a reader of the MarTech website and newsletter and an attendee at the MarTech Conference, you’re part of a community of marketers created by Third Door Media, the company that built and continues to invest in MarTech and its sibling brands Search Engine Land and SMX. Today, our company takes another step in its maturation.

Law 131

Law Education Digital Marketing SEO 131

Search Engine Land

AUGUST 5, 2024

Then there are predictions that search as we know it will slow , but will it? Even with all these AI search features and AI speciality engines, we still see Google has significant search market share. Why we care. Will that change over the years, time will tell. But for now, Google is still a very dominate player.

Search Marketers 126

Search Marketers Marketing Marketers SEO 126

Martech

DECEMBER 6, 2024

The Zero Data AI Cloud helps organizations use their data better by removing the need for complicated data migrations and integrations.

Transform 113

Transform Search Marketers Management Customer 113

Search Engine Land

JULY 25, 2024

It doesn’t take a lot of sentences to cover the number of disruptions in search marketing in the season (or era?) Right now, Google is rapidly changing organic and paid search, causing excitement and confusion. New AI Overviews , leaked information and potential OpenAI search engines are creating distractions in our careers.

Digital Marketing 110

Digital Marketing Marketing Plan Transform Marketing 110

Search Engine Land

AUGUST 13, 2024

If Google is broken up, it will undoubtedly impact all search marketers. is also considering some “less severe options”: Prohibiting Google from forging default search agreements, like the $19 billion it paid Apple. Other options.

Law 119

Law Advertisers Advertising SEO 119

Martech

APRIL 22, 2025

Google suggests the case is too focused on the past search market and not the rapid changes in AI. Limits on how Google can integrate its AI into its products could hamper its AI efforts and slow down American innovation at a critical time. The opening slides. United States & Co-Plaintiff States v.

Advertisers 73

Advertisers Advertising User-Generated Search Marketers 73

Search Engine Land

SEPTEMBER 12, 2024

OpenAI’s recent partnerships with Conde Nast, The Associated Press and Vox highlight the value of content creators and underscores their role in the success of AI-powered search. Marketers should consider targeting high-visibility content sources used by SearchGPT to enhance brand inclusion in its responses.

PR 100

PR User-Generated Transform Thought Leadership 100

Martech

NOVEMBER 27, 2024

The marketer’s dilemma: Experiment or wait for integration? For Perplexity, will it emerge as an AI winner, or will Google put it out of business by building its unique functionality into search? Marketers are facing a similar question, which may come down to opportunity cost.

Transform 125

Transform B2C CMO New Technology 125

Search Engine Land

AUGUST 13, 2024

Get the newsletter search marketers rely on. How to prepare: Shift existing campaigns to new bid strategies before the sunset date. Consider creating new Performance Max campaigns for travel goals. Plan for reconciliation of any outstanding commissions. Business email address Sign me up! Processing. See terms.

Advertisers 85

Advertisers Advertising Search Marketers Marketing 85

Search Engine Land

SEPTEMBER 20, 2024

Dig deeper: How to reach new audiences with multi-platform search advertising Get the newsletter search marketers rely on. Dominating SEO and PPC for your top performing keywords Of the keywords that are the core business drivers, put together a plan to own these keywords across your search marketing program.

SEO 108

SEO Key Performance Indicator eCommerce Price 108

Martech

JANUARY 16, 2025

Compared to traditional search, which relies mostly on keyword matching, AI search uses advanced algorithms to understand the context and intent behind the query. As a result, at least in theory, it should provide more relevant and personalized results.

Transform 129

Transform User-Generated CMO Marketing 129

Search Engine Land

AUGUST 6, 2024

This one-of-a-kind live session featured search marketing superstars Amy Hebdon , Heather Lloyd-Martin , Dave Davies and a few special guests. From TDM Studios and SMX Advanced, it was Prompt and Circumstance live, a fun and interactive live game show modeled on NPR’s “Wait, Wait Don’t Tell Me” and “Car Talk.”

Copywriting 96

Copywriting SEO Search Marketers Customer 96

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals.

eCommerce 108

eCommerce Shipping Logistics Transform 108

Search Engine Land

JULY 31, 2024

Get the newsletter search marketers rely on. This allows you to identify where 404s are. You can replicate this process with any potential website analytics page. This can be automated via the path explorations reports. Business email address Sign me up! Processing.

SEO 124

SEO Analytics Product Advertising 124

Search Engine Land

JULY 5, 2024

It visualizes search queries in a unique and intuitive way, displaying questions, prepositions and comparisons related to your chosen keywords. Get the daily newsletter search marketers rely on. Google Search Console Google Search Console is an essential tool for any SEO professional. See terms.

SEO 111

SEO Health Analytics Market Trends 111

Search Engine Land

JULY 18, 2024

Get the daily newsletter search marketers rely on. Covers misspellings automatically. Includes an editorial review process for brand requests. Takes 4-6 weeks for brand requests to be reviewed. Business email address Subscribe Processing. Between the lines.

Advertising 88

Advertising Advertisers Branding Search Marketers 88

Martech

DECEMBER 6, 2024

Dont, for example, expect a former paid search marketing specialist to understand JSON. Bringing different backgrounds together has a lot of potential, but it is critical to understand what each person brings to the table.

Place 113

Place Management Product Search Marketers 113

Search Engine Land

AUGUST 28, 2024

Get the newsletter search marketers rely on. That could include changes in pricing and bidding models, and possibly increased competition from other platforms. The big picture: This trial, one of the most significant antitrust cases in decades, could reshape the landscape for the media and tech industries. Processing.

Price 87

Price Advertisers Advertising Search Marketers 87

Search Engine Land

SEPTEMBER 26, 2024

Are you a search marketer looking to expand your reach and drive even more impactful results? Join us for How Search Marketing Turned the Tide for CTV Audience Targeting and learn how your existing search marketing expertise can be a valuable asset on this powerful advertising platform. Look no further.

Advertisers 82

Advertisers Advertising Search Marketers Whitepaper 82

Search Engine Land

AUGUST 29, 2024

Get the newsletter search marketers rely on. Evaluation We evaluated all experiments based on conversion rate, conversion volume and cost per acquisition – balancing these metrics to make a decision. For ad copy tests, we also used CTR.) Business email address Sign me up! Processing. Experiment results 1.

eCommerce 103

eCommerce Advertising Advertisers Place 103

Search Engine Land

JULY 31, 2024

Get the newsletter search marketers rely on. User location reporting to view actual geography of individuals as opposed to targeted geography. Label reporting (useful for reviewing tests where ad variants may be labeled separately). Business email address Sign me up! Processing. See terms.

Advertisers 110

Advertisers Advertising User-Generated Analytics 110

Search Engine Land

SEPTEMBER 25, 2024

To address potential paid search cannibalization, we analyze situations where clients might be bidding on uncontested auctions – meaning they are the only ones paying for clicks, which would likely go to organic results anyway. Dig deeper: Top 7 Google Ads and SEO synergies you should act upon Get the newsletter search marketers rely on.

SEO 83

SEO User-Generated Place Branding 83

Search Engine Land

AUGUST 28, 2024

Google and Bing get a lot of attention, which you’d expect given both hold approximately 95% of the global search market share. However, users searching for “Google alternatives” has increased by 7% year-on-year (mainly driven by a big spike at the end of May), with the U.S. Get the newsletter search marketers rely on.

SEO 93

SEO Transform Automobile Real Estate 93

Backlinko

SEPTEMBER 6, 2024

What the Author Says “The Search Engine Roundtable newsletter is the most comprehensive daily search marketing newsletter. What Readers Say Which SEO Newsletters Should You Subscribe to?

SEO 101

SEO Copywriting eCommerce Search Marketers 101

Search Engine Land

SEPTEMBER 17, 2024

Dig deeper: Top 10 SEO benefits of building a brand that people trust Get the newsletter search marketers rely on. Testing influencers If you’ve ever been curious about testing influencer marketing, now would be a great time to get serious. Business email address Sign me up! Processing. See terms.

SEO 98

SEO Real Estate PR Influencer Marketing 98

Search Engine Land

SEPTEMBER 23, 2024

Once you link Search Ads 360 to a search engine, you can create and manage your search marketing campaigns within the platform. You can also make adjustments directly in the search engine’s ad platform and easily import those changes back into Search Ads 360. Business email address Sign me up! Processing.

Advertisers 71

Advertisers Advertising Retail Management 71

Search Engine Land

SEPTEMBER 27, 2024

Get the newsletter search marketers rely on. You can do a lot with Canva, but you can now customize your graphics with AI tools, brainstorm ideas and so much more. If you need to edit a photo, change colors or remove a person from the background, you can do so with the help of AI. Business email address Sign me up! Processing.

SEO 119

SEO Transform User-Generated Analytics 119

Search Engine Land

SEPTEMBER 30, 2024

Get the newsletter search marketers rely on. The term ‘optimized’ is somewhat misleading Instead of improving campaign performance, it led to levels of invalid click traffic that surpassed “valid” traffic. This inflated traffic wasted our budget and skewed our performance metrics. Business email address Sign me up!

Advertising 90

Advertising Advertisers Place Search Marketers 90

Search Engine Land

JULY 18, 2024

Dig deeper: AI content creation: A beginner’s guide Get the daily newsletter search marketers rely on. Generating chunks of text that you can fact-check, edit and expand upon. This first tip is about using AI to assist the writing process, not replace the writer. Business email address Subscribe Processing. See terms.

B2C 107

B2C Content Marketing Customer Search Marketers 107

Search Engine Land

SEPTEMBER 26, 2024

Get the newsletter search marketers rely on. Limited access to raw data : Since raw user-level data is inaccessible, you might find limitations in performing deep cohort analysis or certain types of data exploration. Business email address Sign me up! Processing.

CRM 94

CRM Transform Customer Acquisition Advertisers 94

Search Engine Land

OCTOBER 3, 2024

Get the newsletter search marketers rely on. While I’d say to take this with a grain of salt, I’d also say I’m on team content-length-isn’t-a-ranking-signal. This is reinforced by the “OriginalContentScore” in the leaked API docs. Business email address Sign me up! Processing. How in-depth should my content be?

SEO 116

SEO User-Generated Communications Place 116

Search Engine Land

JULY 11, 2024

Dig deeper: Optimization beyond data: Design thinking for SEO Get the daily newsletter search marketers rely on. This is critical to using the information to inform your SEO efforts and content strategy. Business email address Subscribe Processing.

Whitepaper 112

Whitepaper SEO Transform Health 112