Search Marketers Related Topics 
Jeff Bullas
MARCH 1, 2023
And time and time again, I’ve seen the same tools being referenced by SEOs as their must-haves to conquer the search engine results pages (SERPs). Google Search Console 7. SEMrush You’re probably familiar with SEMrush as an all-in-one marketing suite.
Martech
JANUARY 23, 2023
Search marketing is a very big deal. Any way you slice it, it amounts to millions of searches per minute , all day, every day. Search is a huge component of digital marketing and ecommerce. Table of contents What is search marketing? Search marketing
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Search Engine Land
MARCH 24, 2023
Google Panda patent granted In 2014, a patent ( Ranking search results ) written by Google’s Navneet Panda and Vladimir Ofitserov – possibly describing the Google Panda algorithm update , or parts of it – was granted. Was Android Tablet OS (Honeycomb) Rushed to Market?
Search Engine Land
MARCH 17, 2023
Brands, especially restaurants, need FAQs and ‘coronapages’ fast 2020: It was critical that precautions being taken were discoverable in search results. Video: Martha van Berkel talks about structured data 2020: Does adding schema help improve your search rankings?
Search Engine Land
FEBRUARY 24, 2023
Danny Sullivan, Google’s Search Liaison said Google’s support of the overall ecosystem (searchers, advertisers and publishers) is important. The Marquee HTML Google Easter Egg 2014: When you searched for [marquee html], the results count would scroll from right to left on the page.
Search Engine Land
FEBRUARY 25, 2023
This algorithmic change would have a “significant impact” in the mobile search results, impacting all languages worldwide, Google said. Google also announced that apps indexed by Google through App Indexing would begin to rank better in mobile search. PPC Search marketing history SEO
Adobe Experience Cloud Blog
MARCH 9, 2020
The search marketing industry is built to run like a macroeconomy. Search results are resources. . Google is a governmental body, and they work to improve market outcomes through the application of policies (algorithm updates). . Markets Organize Economic Activity.
Search Engine Land
FEBRUARY 1, 2023
Google Search Console snapshot in search results now can show domain properties 2022: A card could appear only if you were an owner or full user of the site in Google Search Console, and you are signed in with that Google account while searching for your site or queries it might rank for.
Search Engine Land
JANUARY 28, 2023
How to know when it’s time to pay for search analytics tools 2019: Search marketing experts offered feedback on when to pay for search analytics tools, factors to consider and making the most out of what you buy. PPC Search marketing history SEO
Search Engine Land
JANUARY 24, 2023
Bush as its top organic result since December 2003 when searching for [miserable failure]. Read all about it in Google Kills Bush’s Miserable Failure Search & Other Google Bombs and Happy First Birthday, Google Bomb Fix! PPC Search marketing history SEO
Search Engine Land
JANUARY 6, 2023
in 2011, startup search engine Blekko launched a spam clock that estimated 155 million spam pages had been created since Jan. We don’t remember all the successful searches, focusing on when things go bad. Google AdSense related search experiments re-enabled. The Spam Clock.
Search Engine Land
JANUARY 27, 2023
Google begins experimenting with featured snippets in 2014, Google started answering complex questions at the top of its search results with detailed responses (or answers) taken from websites. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.
Search Engine Land
FEBRUARY 28, 2023
Google publishes Search quality rating guidelines In 2013, Google published Its Search Quality Rating Guidelines. It detailed how Google’s search quality raters – people hired through a third-party agency to rate the search results – graded Google’s search results.
Search Engine Land
JANUARY 13, 2023
In 2022, we revealed what happened when Search Engine Land shut off AMP. Why did Search Engine Land shut off AMP? Shopify chat bug leads to titles with (1) in Google’s search results. How Google’s Search Chief Has Been Living The “Mobile First” Life For Over A Year. R.I.P.
Search Engine Land
MARCH 25, 2023
Websites that were migrated in this batch were following mobile-first indexing best practices and were notified of the change via a Google Search Console message. CheapAir.com Mobile Voice Search Not Very “Natural” 2013: Its voice search fell quite short of expectations.
Search Engine Land
MARCH 26, 2023
Google research: PPC ads drive 50% incremental clicks In 2012, Google released a study, Impact Of Ranking Of Organic Search Results On The Incrementality Of Search Ads. It looked at whether clicks from organic search results substituted for ad clicks when PPC ads were turned off.
Search Engine Land
JANUARY 11, 2023
And, as we learned at SMX Next in 2022 from Hyung-Jin Kim, the VP of Google Search, Google’s Panda algorithm later evolved into the Coati algorithm. Why does Google tip us off to search updates with minor ranking impacts but surprise us with the major ones? Eye Tracking In MSN Search.
Search Engine Land
JANUARY 18, 2023
Also on this day Google explains how it deduplicates Top Stories from main search results 2022: Google said it deduplicates a link from its main web results if that same link appears in the first Top Stories slot, so long as the Top Stories section appears before the main web results.
Search Engine Land
JANUARY 1, 2023
In 2012, Google – a search engine known for fighting against paid links and “thin” content – seemed to be behind a campaign that generated both on behalf of its Chrome browser. Online tax-filing services can no longer hide free services from Google Search results.
Search Engine Land
JANUARY 17, 2023
URL changes are not so simple for Google Search. Danny Goodwin joins Search Engine Land. Now I’m Managing Editor of Search Engine Land & SMX. Leveraging Amazon search ads in a time of rapid change. Google To Shut Several Search APIs In February.
Search Engine Land
MARCH 9, 2023
Neither search engine suggested that these lists were used to boost sites in their search results or exempt them from any overall algorithm changes. Prediction: Apple Will Not Renew Google As Safari Default Search Engine 2015: Spoiler alert: Wrong.
Search Engine Land
JANUARY 4, 2023
Google fixes user and permissions issue with Search Console. 2022: The problem started in Google Search Console’s user interface in November 2021, when “Full Users” saw their status as “Delegated Owners” within the settings ownership verification section.
Search Engine Land
MARCH 21, 2023
Google Search Console to show event rich results errors for missing locations 2022: Google Search Console’s rich results report could now show you more warnings for event structured data markup if the event is missing a location. of searches were zero-click, compared to 77.2%
Search Engine Land
JANUARY 14, 2023
Facebook Graph Search arrives. In 2013, Facebook announced a new experience that it called Graph Search. Facebook Graph Search relied heavily on Likes and other connections to determine what to show as the most relevant search results for each user.
Search Engine Land
MARCH 23, 2023
Google’s top 3 search ranking factors In 2016, Google’s Andrey Lipattsev revealed that links, content and RankBrain were the top three ranking signals in Google’s search algorithm. ” Read about it in Now we know: Here are Google’s top 3 search ranking factors.
Search Engine Land
MARCH 15, 2023
Google’s free hotel booking links arrive on Search and Maps 2022: The company was also adding reporting capabilities, support for hotel rates in Google Business Profiles and rolling out Local Posts to hotels. PPC Search marketing history SEO
Search Engine Land
JANUARY 7, 2023
And even if search engines are trying to understand more than just those words, showing specific words to users can make it a little bit easier for them to understand what your pages are about and can sometimes drive a little bit of that conversion process.”
Search Engine Land
MARCH 10, 2023
The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.” Study: Growing “Mobile Fanatics” Segment Search More, Increasingly Shun PCs 2015: Just over 40% of the U.S.
Search Engine Land
MARCH 11, 2023
Google publishes video of search quality meeting In 2012, Google shared a video from one of its search quality meetings – something that few outsiders had ever seen. 2019: The new site mirrored the UI of Google Flights – would it have a similar impact on the hotel booking market?
Search Engine Land
FEBRUARY 20, 2023
Google Search Console sends alerts for big drops in clicks In 2019, Google Search Console started sending notifications when it detected a “substantial drop” in clicks from Google search results to a website when compared to the previous week’s data.
Search Engine Land
MARCH 17, 2023
Brands, especially restaurants, need FAQs and ‘coronapages’ fast 2020: It was critical that precautions being taken were discoverable in search results. Video: Martha van Berkel talks about structured data 2020: Does adding schema help improve your search rankings?
Search Engine Land
FEBRUARY 27, 2023
Google experiments with public search profile cards 2020: Limited to India, the Google+-like feature gave personal brands and individuals some control over their own search results. Study: 11 voice search ranking factors analyzed 2018: 63.6% search results. R.I.P.,
Search Engine Land
MARCH 5, 2023
Matt Cutts confirms Vince, calls it a ‘minor change’ In 2009, Google’s Matt Cutts created a video to answer many questions about a recent “brand push” in the search results that SEOs and webmasters had noticed, starting in late February. PPC Search marketing history SEO
Search Engine Land
MARCH 14, 2023
Google rolls out Search Ads 360 integration for Google Analytics 4 2022: Integrating enabled advertisers to see sessions, users and conversions within the context of dimensions such as source, campaign, medium and default channel grouping. WSJ Says Big Google Search Changes Coming?
Search Engine Land
MARCH 7, 2023
Google brings Full Coverage news to search results 2021: Google announced it was bringing the “Full Coverage” feature you can find in Google News directly to Google Search. Those visual search results wouldn’t include ads. PPC Search marketing history SEO
Search Engine Land
JANUARY 19, 2023
Former Google search chief Amit Singhal joins Uber 2017: Singhal became a senior vice president of engineering, overseeing Uber’s Maps & Marketplace departments. Google Search Console Adds AMP Error Report 2016: The report let you drill down to specific error types and URLs.
Search Engine Land
FEBRUARY 18, 2023
Google removes ads from right side of search results In 2016, Google removed ads from the right side of its desktop search results (with two exceptions: Product Listing Ad boxes and Knowledge panel ads) in all languages, worldwide. PPC Search marketing history SEO
Search Engine Land
JANUARY 21, 2023
Google deduplicates featured snippets In 2020, Google rolled out a global change to featured snippets that resulted in any URL only appearing once on the first page of search results, instead of twice. Google said there would be no change to its overall set of web search results.
Search Engine Land
DECEMBER 31, 2022
Welcome to the first installment of what will be a daily, ongoing feature here on Search Engine Land in 2023 – This day in search marketing history. Search Engine Land has been the publication of record for all things search and search marketing since launching in 2006.
Search Engine Land
JANUARY 3, 2023
In 2014, 10 days after being penalized for “unnatural links” that it helped create, lyrics site Rap Genius returned to Google’s search results. Anyone searching Google for [rap genius] would not find rapgenius.com on Page 1. From Search Marketing Expo ( SMX ).
Search Engine Land
FEBRUARY 19, 2023
Google says no algorithm changes in new deal to demote pirated content in UK search results 2017: Google and Microsoft Bing agreed to reduce pirated content from their search results in an agreement named the Voluntary Code of Practice. 2019: How lucrative is local search?
Search Engine Land
JANUARY 23, 2022
Check out who’s hiring in search marketing this week. Please visit Search Engine Land for the full article On the hunt for something new?
Search Engine Land
MARCH 6, 2023
Google was typically vague, telling Search Engine Land: “Our goal is to encourage advertisers with landing pages that are excessively slow to speed up their sites. Version 5 Of Google Desktop Released 2007: Improvements to desktop search included the addition of “preview search results.”
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