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Why we care about search marketing

Martech

Search marketing is a very big deal. Any way you slice it, it amounts to millions of searches per minute , all day, every day. We’ll look at challenges facing marketers and best practices to meet them and the future of search marketing. Table of contents What is search marketing?

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Why search marketing education is a MUST within companies

Search Engine Land

There’s an overlooked problem in many of today’s companies and their marketing departments: a lack of education and leadership in search marketing. In this article, I’ll explain why there needs to be more education about search marketing within companies today and how to make it happen.

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This day in search marketing history: March 18

Search Engine Land

A Dilbert On Search Engine Keyword Research 2014: There was a fun search marketing-related Dilbert strip on the topic of doing and presenting your keyword research to your boss.

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Search marketing: Evolving roles, responsibilities, challenges

Search Engine Land

Search marketers design, run and optimize campaigns – and rely heavily on spreadsheets to successfully do their jobs, according to a new Search Engine Land survey. The biggest responsibilities for search marketers. Researching and recommending new marketing technology products. Why we care.

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Search Marketing Strategy | Treat Search Marketing Like a Macroeconomy

Adobe Experience Cloud Blog

The search marketing industry is built to run like a macroeconomy. Search results are resources. . Google is a governmental body, and they work to improve market outcomes through the application of policies (algorithm updates). . As search marketers, we must assume that users on the internet are also rational. .

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This day in search marketing history: February 25

Search Engine Land

Opinions expressed in these articles are those of the author and not necessarily Search Engine Land. Andy Beal Launches Trackur For Monitoring Online Reputation 2008: You coud set up monitoring across a variety of sites on a set of keywords at a much lower price than reputation management firms generally charged.

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Generative AI in search: What search marketers should prepare for

Search Engine Land

One of the fastest developing and potentially essential shifts in search marketing is artificial intelligence (AI), specifically generative AI. Generative AI is poised to change the nature of the search engine results page (SERP). Thus, strategies for managing digital marketing campaigns must also evolve.