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Survey: Search marketing gender pay gap is widening

Search Engine Land

Men earn an average of 36% more than women in search marketing in 2024, according to a new Search Engine Land survey. The gap between salaries for men and women in search marketing hasn’t closed. That means men earn $34,500 (or 36%) more, on average, than women in search marketing, according to our survey.

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2024 Salary and Career survey: How much search marketers make

Search Engine Land

Search marketers earn between $85,000 to nearly $200,000 in annual compensation (salary and bonuses), on average, according to a new Search Engine Land survey. it continues to be a good time to be a search marketer. Meanwhile, more than 90% of search marketers have an undergraduate degree.

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Google’s huge search market share loss wasn’t real: Data revised

Search Engine Land

Statcounter has revised data indicating that Google took a massive hit to its search market share in April while Microsoft Bing and Yahoo made ludicrous gains. search market share since August 2023, when it was at 89.03%. Google’s highest search market share in the past 12 months was 89.1% in May 2023.

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Survey: Search marketers less happy with their jobs vs. last year

Search Engine Land

Search marketers are less satisfied with their jobs than they were a year ago, according to a new Search Engine Land survey. Search marketing continues to be a rewarding career. While 67% of search marketers are extremely or somewhat satisfied with their job, this number is down from 76% a year ago.

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Why we care about search marketing

Martech

Search marketing is a very big deal. Any way you slice it, it amounts to millions of searches per minute , all day, every day. We’ll look at challenges facing marketers and best practices to meet them and the future of search marketing. Table of contents What is search marketing?

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Why paid search marketers need a growth mindset

Search Engine Land

Do you ever feel like the world of paid search evolves faster than you can keep up? With constant updates and the push to accept AI and automation, it can be easy to feel overwhelmed and discouraged as a paid search marketer. This willingness to learn, experiment and adapt keeps paid search experts at the forefront.

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Search Marketing Strategy | Treat Search Marketing Like a Macroeconomy

Adobe Experience Cloud Blog

The search marketing industry is built to run like a macroeconomy. Search results are resources. . Google is a governmental body, and they work to improve market outcomes through the application of policies (algorithm updates). . As search marketers, we must assume that users on the internet are also rational. .