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Survey: Search marketing gender pay gap is widening

Search Engine Land

Men earn an average of 36% more than women in search marketing in 2024, according to a new Search Engine Land survey. The gap between salaries for men and women in search marketing hasn’t closed. That means men earn $34,500 (or 36%) more, on average, than women in search marketing, according to our survey.

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Google’s huge search market share loss wasn’t real: Data revised

Search Engine Land

Statcounter has revised data indicating that Google took a massive hit to its search market share in April while Microsoft Bing and Yahoo made ludicrous gains. search market share since August 2023, when it was at 89.03%. Google’s highest search market share in the past 12 months was 89.1% in May 2023.

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Why we care about search marketing

Martech

Search marketing is a very big deal. Any way you slice it, it amounts to millions of searches per minute , all day, every day. We’ll look at challenges facing marketers and best practices to meet them and the future of search marketing. Table of contents What is search marketing?

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Search Marketing Strategy | Treat Search Marketing Like a Macroeconomy

Adobe Experience Cloud Blog

The search marketing industry is built to run like a macroeconomy. Search results are resources. . Google is a governmental body, and they work to improve market outcomes through the application of policies (algorithm updates). . As search marketers, we must assume that users on the internet are also rational. .

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No, ChatGPT isn’t stealing Google’s search market share

Search Engine Land

This article (which is paywalled, so I’m not linking to it) is based on a Bank of America report (why is Bank of America talking about search market share?), A report from BofA argues that Google's search market share is down ever so slightly and attributes that to ChatGPT. (I I question that.) The problem?

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2024 Salary and Career survey: How much search marketers make

Search Engine Land

Search marketers earn between $85,000 to nearly $200,000 in annual compensation (salary and bonuses), on average, according to a new Search Engine Land survey. it continues to be a good time to be a search marketer. Meanwhile, more than 90% of search marketers have an undergraduate degree.

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This day in search marketing history: March 18

Search Engine Land

A Dilbert On Search Engine Keyword Research 2014: There was a fun search marketing-related Dilbert strip on the topic of doing and presenting your keyword research to your boss.