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Google’s huge search market share loss wasn’t real: Data revised

Search Engine Land

Statcounter has revised data indicating that Google took a massive hit to its search market share in April while Microsoft Bing and Yahoo made ludicrous gains. search market share since August 2023, when it was at 89.03%. Google’s highest search market share in the past 12 months was 89.1% in May 2023.

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Why paid search marketers need a growth mindset

Search Engine Land

Do you ever feel like the world of paid search evolves faster than you can keep up? With constant updates and the push to accept AI and automation, it can be easy to feel overwhelmed and discouraged as a paid search marketer. This willingness to learn, experiment and adapt keeps paid search experts at the forefront.

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10 search marketing takeaways from digital marketing leader Aaron Levy at SMX Advanced

Search Engine Land

SMX Advanced Day 2 kicked off with Aaron Levy reminding us about the complex nature of search marketing and the need to focus on customers in our strategy. Search survived some serious hits, in the case of the show, Nuclear Fallout, it carries the weight of what it used to be and what it’s known for.

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Why we care about search marketing

Martech

Search marketing is a very big deal. Any way you slice it, it amounts to millions of searches per minute , all day, every day. We’ll look at challenges facing marketers and best practices to meet them and the future of search marketing. Table of contents What is search marketing?

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No, ChatGPT isn’t stealing Google’s search market share

Search Engine Land

This article (which is paywalled, so I’m not linking to it) is based on a Bank of America report (why is Bank of America talking about search market share?), A report from BofA argues that Google's search market share is down ever so slightly and attributes that to ChatGPT. (I I question that.) The problem?

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Did Google really lose search market share to Microsoft Bing in April?

Search Engine Land

Statcounter has updated its search engine market share stats for April – and the results are shocking. search market share in the U.S. If they’re true. I’m doubtful – but hoping Statcounter will confirm whether these numbers are indeed accurate. By the numbers. Google’s U.S. in April 2023.

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Search Marketing Strategy | Treat Search Marketing Like a Macroeconomy

Adobe Experience Cloud Blog

The search marketing industry is built to run like a macroeconomy. Search results are resources. . Google is a governmental body, and they work to improve market outcomes through the application of policies (algorithm updates). . As search marketers, we must assume that users on the internet are also rational. .