Podcasts now a top channel for B2B marketing
Martech
NOVEMBER 9, 2022
Second place went to industry-specific newspapers (39%), according to the study by Sapio Research, a market research firm. Some 38% of marketers working for retail companies say podcast advertising is the media channel with the biggest ROI, according to HubSpot. Also, HubSpot also reported that 18% of U.S.
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