B2B Lead Generation Strategies That Will Deliver Marketing ROI
Marketing Insider Group
DECEMBER 8, 2020
This number is expected to reach 70% by 2020 as we take into account the entry of more B2B employees from the “digital generation” (Millennials and Gen Z), and the increasing use of smartphones by older generations. Remember that your buyer persona will shape your content marketing strategy and that this is where it all begins.
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