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B2B Lead Generation Strategies That Will Deliver Marketing ROI

Marketing Insider Group

This number is expected to reach 70% by 2020 as we take into account the entry of more B2B employees from the “digital generation” (Millennials and Gen Z), and the increasing use of smartphones by older generations. Remember that your buyer persona will shape your content marketing strategy and that this is where it all begins.

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50 LinkedIn Ads Statistics and Key Insights

Spiralytics

Other stats to consider: Age distribution : There is a growing presence of younger professionals and recent graduates on the platform, with 47% being millennials , offering advertisers access to a diverse age demographic. million registered companies , making it an excellent avenue for B2B marketing.