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Implementing AI into MOps, from campaign launch to refinement and optimization

Martech

MAY 22, 2024

This level of personalization is shown to significantly enhance engagement and directly contribute to an uptick in revenue. Furthermore, it plays a pivotal role in boosting Key Performance Indicators (KPIs) such as customer lifetime value (CLV), an increasingly vital metric in the enterprise sector.

Transform 106
Transform Customer Journey Key Performance Indicator New Technology 106
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CRM and marketing automation: The challenges and benefits of integration

Martech

FEBRUARY 19, 2024

This personalized communication helps improve engagement and build stronger relationships with customers and prospects. Process alignment CRM and marketing automation systems often serve different purposes and may have different workflows and processes. User adoption Change is hard for many people.

CRM 91
CRM Customer Journey Key Performance Indicator Marketing Automation Platform 91
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