How To Shorten The B2B Buyer Cycle With Landing Pages
Marketing Insider Group
NOVEMBER 4, 2010
A segmented landing page was created to direct respondents down conversion paths focused on the needs of their hospital based on size (see image above). Even with only 30% of the respondents in the target audience, conversion rates still soared 556%, based in large part on the directed paths and audience-specific messaging.
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