Why you should fire clients more often (and how to do it the right way)
Search Engine Land
OCTOBER 21, 2022
But it almost always backfires at least a few times each year. When to fire a client: Recognize you have a problem (profitability, notoriety and fit). Or the project costs that worked when you started a ~year ago don’t line up with your agency’s current headcount, overhead, and profitability targets. It makes sense. Here’s why.
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