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How to Run a Successful Virtual Event [+ Examples]

Hubspot Marketing

For one, it can lower the price of admission, enabling smaller businesses with limited budgets to purchase tickets to your conference and offer their own unique insights. Additionally, attendees can use Zoom to network with other partners. HubSpot User Groups (HUGs). Virtual Conference Benefits.

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9 Account-based Marketing Case Studies

CXL

iRidium pulled off a successful five-day virtual marketing summit as an unknown platform by narrowing down their target customer. iRidium shaped the ICP for their virtual summit around system integrators, excluding another customer segment: end-users. Serving the customer’s customer as a tactical ABM move.

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Lead Generation – A Complete System

Duct Tape Marketing

Lead Generation – A Complete System written by John Jantsch read more at Duct Tape Marketing. Lead generation is essentially a game of channels more than tactics. I believe that there are 16 marketing channels available to us today. Leads are the lifeblood of every business. It all starts with channels.