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Google quietly increases ad prices to meet targets, claims exec

Search Engine Land

The search engine “frequently” changes the auctions it uses to sell search ads, increasing the cost of ads and reserve pricing by as much as 5% for the average advertiser. For some queries, the tech giant may have even raised prices by as much as 10%, according to Google Ad executive, Jerry Dischler at the federal antitrust trial.

Price 144
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User-generated content from Catch+Release fuels success for cybersecurity firm F5

Martech

” Licensing and developing user-generated content How does Catch+Release differ from other well-known suppliers of image and video content like Shutterstock, Getty Images and Adobe? The price point It’s easy to see what licensing content from Shutterstock, for example, costs. ” Get MarTech! In your inbox.

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Does Demand-Driven Pricing Work? Fashion Brand Telfar Is Giving It A Try

Hubspot Marketing

This week, fashion brand Telfar took its reputation for price accessibility to the next level. During its latest clothing drop on March 27, the brand began testing a dynamic pricing model , letting customers determine how much they wanted to pay. Prices raised incrementally each second, capping at the full retail listing.

Fashion 114
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What We Shipped: Revamped Automations Page, New People Page, New Pricing and More

GrowMatik

The next generation of Automations and People page will dramatically transform your experience building rich marketing campaigns, helping you target your audience with the highest possible accuracy and manage your audience with industry-leading segmentation. What Was Our Goal With the New Pricing? Activate/Deactivate User Action.

Price 95
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Our New Transparent Pricing Dashboard: Where Your Money Goes When You Buy a Buffer Subscription

Buffer Marketing

We’re also happy to share a more sustainable way of providing this information — our new transparent pricing dashboard. Another important detail to note is how Average Sales Price (ASP) and Expenses have changed over time. Our Average Sale Price (ASP) in 2014 was $13, while our total Operating Costs were $3,575,897.

Price 74
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Decoding generative AI: Top LLMs and the app ecosystems they support

Martech

Target users. For a more in-depth approach to building an AI strategy, check out my article, “ Decoding generative AI: How to build a basic genAI strategy for your marketing organization.” This is a great example of how formerly text-based GPT’s are beginning to generate complex visuals. Learn more : OpenAI pricing 2.

Price 131
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11 AI Video Generators to Use in 2023

Hubspot Marketing

Fortunately, you can leverage many AI video generators to streamline your video production and create content that engages your audience. Colossyan FlexClip Wave Video Best AI Video Generators Below are some of the best AI video-generating platforms for marketers and creators at all levels. Prices for Synthesia start at $22.50/month.