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She leads a team that covers everything from SEO and influencer programs to employee advocacy and global campaigns. ” (09:49) Borrowing Emily Kramers metaphor, Kay-Kay sees her team as the source of strategic messaging (fuel) and partners with growth, productmarketing, and brand teams (the engine) for distribution.
A marketing organization is likely made up of several teams, each with their own specialties (productmarketing, paid, SEO, social, brand, etc.). The partnermarketing team wants a case study, the sales team needs a new one-pager, the demand gen folks are eager to publish a new ebook, and so on. (
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