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In the Relationship Era, No One Should Be Marketing to Strangers

Adobe Experience Cloud Blog

Even telemarketers practice a basic form of personalized marketing. Why bother taking personalized marketing to the next level? In Epsilon’s survey of consumers aged 18-64 , 80% of respondents said that they’re more likely to do business with a company if it offers personalized experiences.

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What Types Of Marketing Are There?

InTouch Marketing

Businesses can actively encourage and harness this personalized marketing strategy by delivering exceptional products or services, providing excellent customer experiences and fostering positive relationships with their customer base. Consumers have the tools to block telemarketers and fast forward through commercials.