IAB NewFronts rings in the age of digital video dominance
Martech
MAY 2, 2024
T-Mobile in-store RMN At its first NewFronts appearance, T-Mobile announced an in-store retail media network (RMN) comprising video screens in over 11,000 T-Mobile and Metro by T-Mobile stores. Here are some of the biggest developments from the NewFronts. AI doesn’t just give us more data, it gives us the right data.”
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