Sat.Nov 11, 2023 - Fri.Nov 17, 2023

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Transformer architecture: An SEO’s guide

Search Engine Land

As we encounter advanced technologies like ChatGPT and BERT daily, it’s intriguing to delve into the core technology driving them – transformers. While other guides on transformers exist, this article focuses on providing a straightforward summary of the technology and highlighting its revolutionary impact.

Transform 112
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Bing adds AI-generation captions to some search result snippets

Search Engine Land

Bing is now using AI to generate captions for some of its search result snippets. Bing is using GPT-4 to make the “search results more relevant and informative and helping users find the websites they are looking for more quickly,” Bing announced. Block AI-generated captions. Block AI-generated captions.

Transform 112
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Meta unveils new AI tools for video asset creation and picture editing

Search Engine Land

Meta has previewed two new generative AI tools for video asset creation and picture editing. The projects will eventually be rolled out to Facebook and Instagram, enabling content creators to generate videos and edit in-stream images within seconds using text prompts. Why we care. What Meta is saying.

Transform 116
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What to expect from social media management in 2028

Sprout Social

Consumer usage became mainstream and multi-generational. What does that mean for the next generation of social media management solutions? The next generation of business on social is not particularly about “social” at all. Brands’ investment in social began to reflect this wider and more committed adoption. Today, more than 4.9

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6 Types of Featured Snippets You Should Aim For

Marketing Insider Group

At Marketing Insider Group, we’ve watched as these snippets have transformed the way users interact with search engines. They’re not just regular search results, but rather concise, direct answers to user queries, prominently displayed above all other results. It’s a brief response to a user’s query.

Transform 123
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Microsoft and Baidu Global team up for enhanced ad targeting capabilities

Search Engine Land

The company is set to utilize Microsoft Advertising’s Chat Ads API to offer users of its mobile keyboard, Baidu Global Keyboard, more relevant and engaging sponsored content suggestions. Improve the user experience. Keyboards cover digital spaces, giving a more complete view of user interests compared to other mobile apps.

Gen Z 85
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5 Interactive Content Ideas to Help Your eCommerce Business Stand Out

Scoop.it!

They are ​​self-guided walkthroughs of your product users can conduct at their own pace. This makes them attractive to 67% of users, who prefer learning about a product on their own rather than speaking to a company representative. Platforms like ThingLink transform static content into engaging, interactive experiences for customers.

eCommerce 114