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For a while there – circa 2010 – it looked like CMOs would be having an easier time of things, as the marketing world moved towards embracing social networks. Balancing global consistency of local campaigns… …with multi-language translation/relevancy (i.e. GlobalInfluencerMarketing Technology.
For a while there – circa 2010 – it looked like CMOs would be having an easier time of things, as the marketing world moved towards embracing social networks. Balancing global consistency of local campaigns… …with multi-language translation/relevancy (i.e. GlobalInfluencerMarketing Technology.
As Lenze Boonstra, head of the globalmarketing team for Philips Personal Care put it , “Given the fact that we are the first ones to launch a mobile-enabled campaign like this, I think we have delivered something promising.” That’s 1 million more balls than Adidas sold in 2010. In addition to more than 1.5
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