5 Steps to Achieve Content Marketing Success [Slides]
Marketing Insider Group
MAY 24, 2012
#ContentMarketing: The Hottest Marketing Buzzword of 2012. Because as consumers are tuning out marketing messages at all stages of the buying process, conversion rates are starting to plummet. And the cost per lead of many marketing programs is starting to soar. Ultimately this is about lower cost of customer acquisition.
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