Marketing Insider Group

OCTOBER 13, 2011

As CMOs go full-force into planning mode for their 2012 marketing strategy , a recent report suggests that they are ill-prepared for the changes taking place in the larger business world. This is according to the Global Chief Marketing Officer survey from IBM. Major Challenges. Calls-To-Action for CMOs.

Transform

Content Marketing Institute

NOVEMBER 20, 2017

Try #artificialintelligence in your B2B marketing and don’t wait, says @PaulRoetzer. This post covers highlights of Paul’s CMWorld talk, Machine-Assisted Narrative: How to Transform and Scale Your B2B Content With Artificial Intelligence. As a marketer, you’ll never have to understand artificial intelligence in depth.

Analytics

Martech

MARCH 15, 2022

Brand strategy is built on a platform of differentiation, where a company can use its value prop to create competitive advantages and satisfy customer needs. The key to long-term success is using brand strategy to define your market position in order to create market share and revenue growth. Source: Netflix.

Branding