Agility Will Rule in the Era of Engagement Marketing
Adobe Experience Cloud Blog
MARCH 10, 2015
For the second thing, and even more importantly, customers create and guide their journeys—they have access to so much information, in so many places, that they are self-directed. Marketers have to be able to move with the discussion whenever and wherever their customers are—in real-time. It was quick, witty, and memorable.
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