2013 Customer loyalty Customer Marketing Thought Leadership 
Adobe Experience Cloud Blog
JUNE 19, 2017
Now the world’s leading metric for measuring customer loyalty and happiness, NPS is also shown to be highly predictive of future growth. A 2013 Bain & Co. study found that a 5% increase in customer retention rates had the potential to yield profit increases from 25% to 95%. The next step is to follow up!
Adobe Experience Cloud Blog
JUNE 11, 2014
For another great example of a “futuristic” marketing experience, we can look to British Airways’ excellent #Lookup campaign from late 2013. organizations interact with customers and prospects in five or more channels. That means that there’s a huge opportunity to increase relevancy for marketers. What do you think?
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