Get Ahead of the Mobile Herd: 5 Best Practices for Mobile-Optimized Marketing
Adobe Experience Cloud Blog
OCTOBER 1, 2013
This is especially true for the Millennials (aka Gen Y). At 76 million strong in the US alone, Millennials are the largest generational market since the Baby Boomers. For this growing number of users, the mobile internet is the internet, and mobile is the only way marketers are going to reach them online. Go native.
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