The Next Era of Marketing: Hear from Seth Godin
Adobe Experience Cloud Blog
DECEMBER 9, 2014
as Vice-President of Direct Marketing after selling them the start-up, Yoyodyne. In 2013, Mr. Godin was inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor. But I think we’re moving into a post-direct marketing world where we can’t measure ROI. He was hired by Yahoo!
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