Adobe Experience Cloud Blog

MAY 28, 2014

It reminds me of the “ Fitbit 2013 Activity Summary ” email I recently got (minus the unicorns, rainbows, roller skates, and dinner plates, of course). But the fun/human-ness didn’t end there – the email continued: “So let’s order delivery this weekend, because French fries exist, and because Queen Bey needs us.

Food 134

Food Thought Leadership Email Marketing Product 134

Adobe Experience Cloud Blog

JULY 26, 2016

Aside from affecting your email deliverability , sending emails that are classified as spam can get you in serious legal trouble. This blog will explore CAN-SPAM—how it works, what it means for marketers, the consequences of violating it, and where it may be headed in the future. Do You Need to Worry About CAN-SPAM Lawsuits?

Law 103

Law Pharmaceutical Thought Leadership Manufacturing 103

Adobe Experience Cloud Blog

NOVEMBER 16, 2013

CAN’T-MISS MARKETING SESSIONS. Need inbound marketing or email marketing tips? Join our own Jon Miller for “10 Ways Marketing Automation and Inbound Marketing Work Together” (Wednesday, 10:30am) and DJ Waldow for “11 Secrets to Email Marketing That Gets Opened, Read, and Clicked” (Tuesday, 12:30pm).

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Inbound Marketing Thought Leadership Energy Price 134

Adobe Experience Cloud Blog

JULY 25, 2013

Author: Jon Miller One of the most powerful aspects of email marketing is that it can be tested (and thereby optimized). You should always ‘test for the best’ in your email campaigns. Enter the WhichTestWon Email Testing Awards. Speaking of testing, Marketo is a proud sponsor of the 2013 WhichTestWon Email Testing Awards.

Email Marketing 134

Email Marketing Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

JANUARY 20, 2014

Despite the abundance of articles and blog posts proclaiming the death of email marketing (Overcrowded inboxes! Social media is killing email!), a 2013 benchmark report from MarketingSherpa found that 64% of companies planned to increase their investment in email marketing. Email isn’t going anywhere.

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Whitepaper Outbound Marketing Email Marketing Thought Leadership 134

Adobe Experience Cloud Blog

AUGUST 29, 2013

Author: Jon Miller Marketo’s email marketing research team recently looked at hundreds of email sends to examine the relationship between the amount of segmentation used and the level of engagement. The data is conclusive: the better you segment your email marketing list, the better your engagement and ROI.

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Thought Leadership Email Marketing Market Research Marketing 134

Adobe Experience Cloud Blog

JANUARY 21, 2014

We also use the Lead Generation Cards which Twitter released over the Summer of 2013 ( details here ), as well as Facebook Ads to build our funnel. As I often say about email marketing, “best practices” are those that are best for your audience. But this post isn’t about my infatuation with social media. Heck if I know.

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Thought Leadership Communications Email Marketing Place 134

Hubspot Marketing

FEBRUARY 27, 2019

Your target audience may also have a certain skill set, such as email marketing, financial planning, or risk management. If your audience is very vocal on a topic, or you're trying to gain thought leadership in a certain area, this type of targeting might be a good option for you. Let us know in the comments.

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CRM Advertising Advertisers User-Generated 141

Duct Tape Marketing

AUGUST 29, 2013

Digital marketing has enabled brands greater control in sharing information and entertainment with customers, making content marketing an increasingly common marketing vehicle for brands. Content marketing comes in many different flavors, from simple newsletter marketing to sponsored micro-sites on big publisher sites.

Content Marketing 63

Content Marketing Branding Thought Leadership Whitepaper 63

Adobe Experience Cloud Blog

APRIL 14, 2014

Author: Dayna Rothman Most marketers incorporate lead generation tactics like Facebook ads, events, ebook creation, email marketing, and more into their overall marketing mix. However, there are many additional creative and innovative lead generation strategies that marketers can tap into. Demand Generation'

eBook 134

eBook Influencer Marketing Thought Leadership Marketing Mix 134

Hubspot Marketing

JULY 26, 2022

However, according to Constant Contact , the average ROI for email marketing is $42 for every $1 spent. Needless to say, email is an important component of a marketing strategy, and its success relies largely on how well you craft your email campaigns. Effective Email Marketing Campaigns.

Real Estate 145

Real Estate Email Marketing Marketing Marketers 145

Adobe Experience Cloud Blog

DECEMBER 9, 2014

as Vice-President of Direct Marketing after selling them the start-up, Yoyodyne. In 2013, Mr. Godin was inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor. The Next Era of Marketing: Hear from Seth Godin was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

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