Adobe Experience Cloud Blog

APRIL 21, 2014

Before Moneyball, baseball scouts relied on popular but flawed Key Performance Indicators (KPIs) like RBIs (Runs Batted In) and a player’s appearance (aka “the gut”). Based on the responsiveness of your leads and customers, refine the product based on customer feedback, measured product engagement, and net promoter scores.

Key Performance Indicator 134

Key Performance Indicator Marketers Marketing Thought Leadership 134

Marketing Insider Group

JULY 27, 2015

Lead generation is also a main key performance indicator at the center of Zuora’s strategy. In 2013, the company launched Counter Culture , a news and advice center dedicated to helping small businesses succeed. The team successfully approaches this by un-gating all copy, but gating the option to download PDF versions.

Content Marketing 99

Content Marketing Whitepaper eBook Finance 99

Lusha

JUNE 7, 2024

A marketing strategy promotes your product or service to your target audience. Key Performance Indicators (KPIs) to Track To gauge the effectiveness of your GTM strategy, you need to track key performance indicators (KPIs) that line up with your business goals.

Marketing Strategy 52

Marketing Strategy Price CRM Key Performance Indicator 52