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Google promotes Liz Reid to head of Search

Search Engine Land

Venkatachary originally worked at Google from May 2013 to December 2014, then left for a company that was acquired by Apple. .” You can read her full message over on LinkedIn. Cheenu Venkatachary. Venkatachary will lead the Google Search quality and ranking teams, taking over Nayak’s role. He returned to Google in October 2022.

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3 keys for better email engagement in Gmail

Martech

Lately, I’ve been feeling as if I’m living in 2013 again. No, I’m stuck in 2013 because many of the small, mid-market and enterprise marketers I’ve been speaking with over the past month are fretting over Gmail’s Primary tab, which was the big burning issue that year. That didn’t happen in 2013.

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The Top Marketing Automation Posts of 2013

Adobe Experience Cloud Blog

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Here they are: 1.

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The Top Marketing Automation Posts of 2013

Adobe Experience Cloud Blog

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Here they are: 1.

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The Definitive Guide to Event Marketing: How to Kill it With Events in 2013

Adobe Experience Cloud Blog

And like most marketers, you are trying to determine what your 2013 event schedule will look like, and plan your accompanying strategy. But how do you promote, plan, and execute your events so that they are flawless and hit all of the right notes? How are you planning on promoting your event? Choose the right event technology.

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Shame Marketing Boosts Sales but Reduces Loyalty

SMEI

The controversy sparked a huge public outcry, with people claiming that the ad was promoting an unrealistic beauty ideal and exploiting body insecurities. Abercrombie & Fitch : In 2013, the clothing brand faced criticism for its “Attractive Male Model” billboards. Victoria's Secret Perfect Body Campaign 2. Let’s Talk.”

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The 2013 Marketing Predictions Post: Content Marketing And Social Business

Marketing Insider Group

I predicted more CMOs would move to change the marketing mindset from one of promoting products to one of creating valuable customer-focused content. So read on to hear what I think is in store for marketing in 2013… Content Marketing Matures. The “Marketing Equals Promotion” Paradigm Has To Break.