Why You Should Include Phone Calls in Your Email Performance Metrics
Adobe Experience Cloud Blog
JANUARY 20, 2014
Author: Blair Symes Email remains one of the most popular vehicles for outbound marketing. Despite the abundance of articles and blog posts proclaiming the death of email marketing (Overcrowded inboxes! billion smartphone users by the end of 2013, and that number is expected to double in the next three years. In the U.S.
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