Remove 2014 Remove Advertising Remove New Markets Remove Thought Leadership
article thumbnail

Why Website Engagement is the New Marketing “Must-Have”

Adobe Experience Cloud Blog

The 2014 B2B Procurement Study from Acquity Group found that company websites are the most popular channel for conducting online research (according to 83% of respondents!). Your Marketing Efforts Need to Be Where Your Prospects Are. How crucial is website engagement to revenue generation? Targeting and Personalization b2b'

article thumbnail

36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Janet is all about promoting thought leadership and will encourage you to take rewarding actions. She mostly posts about brand building, campaign strategies, and humane marketing for creating a solid brand identity. Her writing is relatable, engaging, and all about content marketing. Why should you follow her?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Content Strategy Lessons From Iconic Brands

Adobe Experience Cloud Blog

But it’s his catch-phrase that I’m interested in here—the seven-word tagline to all of his advertising: “An educated consumer is our best customer. It was said the Syms liked nothing better than to talk about and explain clothes to the bankers and financiers who frequented his original shop in downtown New York City. That simple.

Branding 134
article thumbnail

Straight from the Champions’ Mouths: What to Look Forward to at Summit 2017

Adobe Experience Cloud Blog

Author: Katie Pope In just a few months, thousands of people will descend upon San Francisco for the Marketing Nation Summit. For bonus points, I’m not caught by surprise when my CEO mentions a new marketing technology.— Emily Dick , Director of Marketing at QuickMobile.

article thumbnail

Break Free: 5 Tips To Differentiate Your Brand

Adobe Experience Cloud Blog

Sometimes this works too well, like when Target accidentally outed a pregnant teen to her family by sending pregnancy product advertisements to the house based on shopping history. Coca-Cola’s “ Share a Coke ” campaign from 2014 executed mass personalization perfectly. Don’t fear extending your brand into new markets and industries.

Branding 134
article thumbnail

29 LinkedIn Tips for Professional Networking, Business & Marketing

Hubspot Marketing

In June 2014 , LinkedIn finally jumped on the cover photo bandwagon and starting rolling out the ability for users to add a background photo to their personal profiles. In fact, LinkedIn gave this coveted creeper feature a facelift in February 2014, so the information it provides is even better than ever. 25) Email your LinkedIn Group.