Why Website Engagement is the New Marketing “Must-Have”
Adobe Experience Cloud Blog
MARCH 4, 2015
The 2014 B2B Procurement Study from Acquity Group found that company websites are the most popular channel for conducting online research (according to 83% of respondents!). How crucial is website engagement to revenue generation? I’d love to hear about your experience in the comments below. Targeting and Personalization b2b'
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