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Why Website Engagement is the New Marketing “Must-Have”

Adobe Experience Cloud Blog

The 2014 B2B Procurement Study from Acquity Group found that company websites are the most popular channel for conducting online research (according to 83% of respondents!). How crucial is website engagement to revenue generation? I’d love to hear about your experience in the comments below. Targeting and Personalization b2b'

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Janet is all about promoting thought leadership and will encourage you to take rewarding actions. She mostly posts about brand building, campaign strategies, and humane marketing for creating a solid brand identity. Her writing is relatable, engaging, and all about content marketing. Why should you follow her?

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3 Content Strategy Lessons From Iconic Brands

Adobe Experience Cloud Blog

They tend to believe that the customer is as interested as they are in the brand’s product, mission, go-to-market strategy, POV, marketing themes, and on and on. Another phrase that has stuck with me comes from circa 2014, and it’s about Red Bull. THREE: What Drink?

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Why VR Matters for Marketers

Adobe Experience Cloud Blog

Complete and total immersion to new or old eyes is no longer a thing of urban legend. In 2014, Facebook bought Oculus Rift, the then up-and-coming virtual reality hardware and software company , for a staggering $2 billion. Statista projects that the VR market will grow to $40 billion in two years’ time. Growth Potential.

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The Groundbreaking Apple Watch: Marketing to Consumers in Just One Glance

Adobe Experience Cloud Blog

As a digital marketer , I want to stay in touch with the newest technologies. I truly believe that by having an iPhone in the early days, I was better able to understand the technology, the importance of mobile, apps, and other new marketing trends that are now the norm. My Thoughts on the Apple Watch.

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Straight from the Champions’ Mouths: What to Look Forward to at Summit 2017

Adobe Experience Cloud Blog

Author: Katie Pope In just a few months, thousands of people will descend upon San Francisco for the Marketing Nation Summit. For bonus points, I’m not caught by surprise when my CEO mentions a new marketing technology.— Emily Dick , Director of Marketing at QuickMobile.

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Break Free: 5 Tips To Differentiate Your Brand

Adobe Experience Cloud Blog

Coca-Cola’s “ Share a Coke ” campaign from 2014 executed mass personalization perfectly. Don’t fear extending your brand into new markets and industries. The post Break Free: 5 Tips To Differentiate Your Brand appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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