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5 Ways to Use Facebook Search as a Marketer (Even Though Facebook Graph Search is Gone)

Hubspot Marketing

So when Facebook solved the mobile problem and added keyword functionality in 2014, marketers (and investigators) were elated, using Facebook Graph Search extensively. Beef up your evergreen creation and promotion. It’s not just about self-promotion, after all. Turns out I wasn’t the only one who was disappointed.

COS 101
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These 7 Brands Take Personalized Marketing to a New Level

Hubspot Marketing

I outline the story in our Content Optimization System (COS), copy and paste it into a Google doc, find a good photo to accompany it, do research, write, proofread, and carry it back over to our COS. The technology behind it is from Echo Nest, a “ music intelligence company ” that was acquired, according to Pasick, by Spotify in 2014.