Search Engine Land

JANUARY 6, 2023

2022 marked the first year since 2014 that Google and Meta’s advertising market share dropped below 50%, standing at 48.4%. Vincent Létang, executive vice president of global market research at Magna, a media- investment firm that is part of Interpublic Group of Cos.‘ By the end of 2023, that number is expected to drop to 44.9%.

COS 91

COS Retail Advertising Advertisers 91

Rock Content

MARCH 7, 2023

First on Twitter and followed by Instagram in 2014 , this stamp used to be a cost-free process for every account that accomplished specific requirements, one of which relating to relevant content creation. A recent forecast from Magna, a media investment firm from Interpublic Group of Cos.’ A nudge to Twitter, perhaps?!

COS 85

COS User-Generated Price Advertising 85

Hubspot Marketing

DECEMBER 13, 2023

So when Facebook solved the mobile problem and added keyword functionality in 2014, marketers (and investigators) were elated, using Facebook Graph Search extensively. Turns out I wasn’t the only one who was disappointed. Facebook Graph Search had some limitations.

COS 100

COS Inbound Marketing Marketing Marketers 100

Hubspot Marketing

MAY 1, 2017

I outline the story in our Content Optimization System (COS), copy and paste it into a Google doc, find a good photo to accompany it, do research, write, proofread, and carry it back over to our COS. The technology behind it is from Echo Nest, a “ music intelligence company ” that was acquired, according to Pasick, by Spotify in 2014.

Personalized Marketing 134

Personalized Marketing COS Branding Price 134

SMA Marketing

MAY 20, 2022

2014 - The Rise of Inbound. Many more have moved onto their COS platform. From a technical standpoint, we still use HTML and CSS, so it is rather a conceptual advancement. The main benefit of Responsive Design is the content parity, meaning that it's the same website everywhere. Many of today's marketing sites look to.

COS 98

COS SEO Content Placement Management 98