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Rise of the Marketing Platform

Adobe Experience Cloud Blog

The implication is that marketing is shifting again, this time to managing customer engagement – meaning that marketers will need a customer engagement platform to keep up. Here are five of the biggest trends that are transforming marketing today. Too see why, read on…. Five Big Trends in Marketing Today.

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

since the survey first began in 2014. Customer Journey Mapping Best Practice Guide. A Brandwatch report on Customer Loyalty has found US and UK social media users were most likely to publicly advocate for a brand on price and/or value for money than any other purchase driver over the course of 2020.