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3 Content Strategy Lessons From Iconic Brands

Adobe Experience Cloud Blog

They tend to believe that the customer is as interested as they are in the brand’s product, mission, go-to-market strategy, POV, marketing themes, and on and on. Have to read,” for the most part, has its place, but “wanna read” is where it’s at. THREE: What Drink?

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Why VR Matters for Marketers

Adobe Experience Cloud Blog

Complete and total immersion to new or old eyes is no longer a thing of urban legend. In 2014, Facebook bought Oculus Rift, the then up-and-coming virtual reality hardware and software company , for a staggering $2 billion. Statista projects that the VR market will grow to $40 billion in two years’ time. VR as Content Marketing.

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The Groundbreaking Apple Watch: Marketing to Consumers in Just One Glance

Adobe Experience Cloud Blog

As a digital marketer , I want to stay in touch with the newest technologies. I truly believe that by having an iPhone in the early days, I was better able to understand the technology, the importance of mobile, apps, and other new marketing trends that are now the norm. My Thoughts on the Apple Watch.

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Straight from the Champions’ Mouths: What to Look Forward to at Summit 2017

Adobe Experience Cloud Blog

Author: Katie Pope In just a few months, thousands of people will descend upon San Francisco for the Marketing Nation Summit. As your technology stack (and hopefully budget) grows, so are the increasing offerings that marketers have. For bonus points, I’m not caught by surprise when my CEO mentions a new marketing technology.—

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How Tech Debt Is Bankrupting Content Marketing

Content Marketing Institute

It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. The audience was growing steadily, and the sales group loved the insight and new opportunities that the magazine produced. Robert_Rose.