Content Marketer of the Year Shares the REI Story
Content Marketing Institute
JULY 6, 2018
HANDPICKED RELATED CONTENT: 5 Steps to Strategically Reboot Your Brand’s Content Marketing. Mix and match content types, formats, and levels. The hashtag started on Black Friday 2015 when REI invited the nation to reconnect with their families and friends instead of shopping for holiday deals. OptOutside. Build the right crew.
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