2015 B2C Brand Management 
Marketing Insider Group
JUNE 22, 2010
Share According to a recent post by Justin Kistner we are in “ the era of social media ” a trend that he proposes will peak in 2012 before the next era of the web begins in 2015. This report by Morgan Stanley titled “Internet Trends 2010” predicts that the next era of the web is all about mobile.
Marketing Insider Group
JUNE 24, 2010
According to Sir Martin Sorrell, CEO of the WPP group, “Mobile is the most over-hyped medium in the short term and the most under-hyped medium in the long term.&#
Contently B2C
AUGUST 25, 2016
Carlsberg’s social content in the UK surpassed industry engagement benchmarks by more than 1,200 percent in 2015, according to a recent Econsultancy report. Dharmesh Rana, senior brand manager with Carlsberg UK, told Marketing Week that the beer drone video cost £5,000 to make, and generated over £130,000 of free media.
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