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5 key trends we’re seeing in B2B marketing

Martech

Marketers get involved in account penetration and expansion Traditionally, B2B marketers were expected to fill the top of the sales funnel with a steady stream of qualified leads, and sales functions like account management were charged with customer retention and expansion. Video is, as it should be, everywhere in B2B.

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10 Reasons Why Mobile is Hot!

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot!

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6 Steps to Prepare for the Mobile Revolution

Marketing Insider Group

According to Sir Martin Sorrell, CEO of the WPP group, “Mobile is the most over-hyped medium in the short term and the most under-hyped medium in the long term.&#