Remove 2017 Remove CMO Remove Customer Marketing
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Customer Engagement: How Well Do You Know Your Audience?

Adobe Experience Cloud Blog

The results of our 2017 State of Engagement Report are in, and there’s good news and bad news. I’ll lead with the positive: 98% of marketers have customer engagement strategies. What that says is that our customers want to be engaged by brands in meaningful ways, and marketers have gotten the message.

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Building a center of excellence for CDPs in 2024

Martech

2017 was a watershed year where I witnessed firsthand a massive influx of new clients to the Lytics CDP during my time there running customer success. At that time, it was accepted that CMOs would outspend CIOs on technology. Marketers today are often confounded by these cataclysmic shifts in the landscape they operate.

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Why CMOs Need to Make “Being Nicer” Their #1 New Year’s Resolution

Marketing Insider Group

Being a CMO is an increasingly challenging job. In today’s world, marketing has evolved beyond simply advertising and branding to infiltrate all aspects of how a business is run. The role of the CMO has also had to change to keep up with the broadening definition of marketing. Today’s CMOs are marketers, of course.

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