Litmus

NOVEMBER 2, 2021

What’s interesting to me is that to deliver true, personalized, one-to-one engagements with customers, marketers must effectively address automation, personalization, and customer profile data enrichment in an accurate, systematic, and scalable way. Here’s what you won’t get: Fluff. SUBSCRIBE TO LEADING FWD.

CMO 111

CMO Email Marketing Communications Branding 111

Marketing Insider Group

DECEMBER 30, 2019

Being a CMO is an increasingly challenging job. In today’s world, marketing has evolved beyond simply advertising and branding to infiltrate all aspects of how a business is run. The role of the CMO has also had to change to keep up with the broadening definition of marketing. Today’s CMOs are marketers, of course.

CMO 58

CMO Analytics Target Market Advertising 58

Set Up

OCTOBER 4, 2022

The Gartner’s annual CMO Spend and Strategy Survey that measures marketing budgets, spending, and priorities revealed that marketing budgets for 2022 were drastically better compared to the last few pandemic-riddled years. As you’re determining your marketing budget, outline your goals for the year.

CMO 52

CMO Health Marketing Marketers 52

Martech

JANUARY 3, 2022

In most cases, marketing operations is part of the marketing department and marketing operations team members identify as marketers. More than ¾ of marketing operations department members have marketing titles, according to the report. What does marketing operations do?

Transform 121

Transform Marketing Automation Platform CMO Marketing 121

The Next CMO

OCTOBER 12, 2022

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Customer Marketing 52

Customer Marketing Customer Marketing Marketers 52

Sprout Social

MAY 25, 2022

Social teams have an incredibly valuable set of skills they’re using to make branding magic every day, and they’re also seeing unfiltered customer, market and prospect opinions about your brand and products on a daily basis. In fact, I believe social media managers are the next CMO. Take social media managers, for example.

CMO 93

CMO Social Media Marketing Management Price 93

Adobe Experience Cloud Blog

DECEMBER 15, 2017

To truly engage customers, the goal of engagement must be to develop a relationship—with all the meandering that brings—and connect in a meaningful, authentic way. To do a better job of engaging customers, marketers need to evaluate how they define engagement and create goals along with journey that transcends the “buy now!”

Customer 134

Customer B2C Thought Leadership CMO 134

GrowPowerful

MARCH 5, 2023

A few minor product or landing page modifications can help you tap into a new market opportunity. A fractional or interim CMO can assist a CEO because they don’t have the ego and they’re not looking to protect the budget or department. One Size Doesn’t Fit All Marketing strategies are an extension of business objectives.

CMO 52

CMO CRM Marketing Strategy Communications 52

Base.ai

AUGUST 3, 2020

It comes above video marketing, data-driven marketing, and even content marketing. . Of course, customer experience has always been important. But for you to succeed as a marketing leader, you need to make a shift. Customer marketing to your existing customer base should be the main focus of your marketing efforts.

Customer 52

Customer User-Generated CMO Digital Trends 52

OnDemand CMO

NOVEMBER 29, 2021

Take care of your customers and look for ways to give them just a little extra. The post It’s Time to Focus on Retaining Customers appeared first on OnDemand CMO. You might be surprised at how well they respond!

Customer 52

Customer B2C Traditional Marketing CMO 52

Marketing Insider Group

JULY 14, 2020

The digital disruption of marketing is still in its infancy but has profoundly changed how brands connect with buyers. Most marketing is still stuck in traditional mindsets. Content marketing is the most critical aspect of modern marketing, and its focus is always on the customer. The world is chaotic.

Thought Leadership 116

Thought Leadership Marketing Marketers CMO 116

Marketing Insider Group

OCTOBER 13, 2015

That was the question at hand for a panel that Carlos Hidalgo, president of ANNUITAS hosted at Content Marketing World 2015 in Cleveland with Kathy Button Bell , CMO Emerson , Brian Kardon , CMO, Lattice Engines and Mark Wilson , SVP Marketing, BlackBerry and myself. First, know your customers. Not this week.

CMO 85

CMO Management Analytics Customer 85

Marketing Insider Group

FEBRUARY 5, 2020

As a CMO, you need to face those difficult decisions and move forward into uncharted territory – unbridled success. As a CMO, you’re there to promote your company and its expertise in its field. Product-driven marketing is so yesterday. Customers don’t trust ads. Quick Takeaways: Lose the fear of making hard decisions.

CMO 105

CMO Transform Customer loyalty Marketing Strategy 105

Base.ai

AUGUST 3, 2020

How can you improve post-sale customer engagement and personalized experiences while you’re losing touch with your customers and working in extreme circumstances? We get a lot of questions on how customer marketers are changing their programs to align with the current reality. Adopt new funnels on digital channels.

Customer 52

Customer Transform User-Generated Affiliate Marketing 52

Sprout Social

NOVEMBER 21, 2019

Your customers’ behaviors today might be night-and-day from what they were a few years ago. According to CMO Council’s Loyalty That Lasts report, 43% of marketers note that they’re looking to build deeper, more personal relationships with customers.

Market Research 96

Market Research Gen Z Price B2C 96

Marketing Insider Group

OCTOBER 13, 2020

We’ve been forced to adopt new technology, upskill like crazy, reshuffle positions and create new roles to manage content marketing, social media marketing, and marketing analytics. Marketing has already gone through the ring of fire. CMOs get it. Said a CMO I presented to recently. Doing what?”

Gen Z 144

Gen Z Millennials CMO Marketing 144

Marketing Insider Group

MAY 31, 2012

Ona Koehler (@ oneldal ) told us that Inbound marketing is already 35-50% of marketing spend and will approach 65% by 2015. How much does your organization spend on inbound and content marketing? Marketing ROI is the most important issue driving change in marketing orgs. 2nd is Digital Marketing #sds12.

Inbound Marketing 76

Inbound Marketing Education Thought Leadership CMO 76

Unbounce

JULY 12, 2023

Episode 3: Agencies of Change [00:00:00] Pete Housley : Hey marketers. Welcome to Unprompted, a podcast about AI marketing. And, as you know, I’m Pete Housley, CMO of Unbounce. Any sort of customer marketing data is involved. You can also read the transcript right below.

User-Generated 96

User-Generated Whitepaper B2C Product 96

Adobe Experience Cloud Blog

MARCH 13, 2019

For example, a recent study conducted by Selligent Marketing Cloud, which surveyed more than 7,000 consumers around the world, found that 70% of consumers think it’s important that brands understand their customers’ specific situations (such as age, location, and marital status) in order to provide a more customized marketing experience.

Thought Leadership 134

Thought Leadership CMO Advertising Advertisers 134

Marketing Insider Group

NOVEMBER 11, 2019

Your marketing team is best placed to understand the customer journey and the opportunities that come with going digital, and so your marketing department, led by your CMO, should be in charge of your overall transformation. Marketers are no stranger to digital disruption. What Is Digital Transformation?

Transform 86

Transform Direct Mail Customer Journey Marketing 86

Marketing Insider Group

JULY 25, 2013

What is the biggest challenges in B2B Content Marketing? Creating content that our customers actually want to consume. That’s one the key findings of a report from the CMO Council on B2B Content Marketing. The report found that B2B Content Marketing now represents a significant portion of the marketing budget.

Content Marketing 90

Content Marketing CMO Promotion Marketing 90

Martech

FEBRUARY 22, 2024

Marketers today are often confounded by these cataclysmic shifts in the landscape they operate. Thus, The CMO is a key influencer in the CDP decision that a committee — usually led by IT — makes. This is especially true in the composable paradigm, where IT-driven architectural paradigms govern marketing technology decisions.

User-Generated 93

User-Generated Transform Analytics CMO 93