Remove 2017 Remove Customer Marketing Remove Thought Leadership
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The Marketo Approach: 3 Ways to Invest in Your Customers Through Education

Adobe Experience Cloud Blog

And this is just the first of a number of enhancements planned for our program this year, so stay tuned for additional ways Marketo users (and aspiring users) can take their skillset to new levels in 2017! I’d love to hear about how it has benefitted your customers and your company. Are you running an education program?

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Customer Engagement: How Well Do You Know Your Audience?

Adobe Experience Cloud Blog

The results of our 2017 State of Engagement Report are in, and there’s good news and bad news. I’ll lead with the positive: 98% of marketers have customer engagement strategies. What that says is that our customers want to be engaged by brands in meaningful ways, and marketers have gotten the message.

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3 Steps to Reduce Churn and Increase Revenue

Adobe Experience Cloud Blog

As frustrating as a high churn rate can be, there are ways that you can you improve customer retention, all the while identifying post-sale opportunities. More than salvaging customers who might be on the brink of leaving, customer marketing maximizes the opportunities you already have.