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The company was founded in 2006, but was purchased in 2018 by software juggernaut Adobe for $4.7 Directmail. Performance Insights identifies programs and channels that deliver the highest marketing ROI and Marketo’s Success Path Analyzer monitors key performance metrics for each stage of the customerjourney.
With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any newtechnology investment. Lead capture, nurturing and scoring models deliver high-quality leads while decreasing customer acquisition costs. Target customers. Product overview.
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