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A marketer’s 2022 guide to Marketo: What it does today

Martech

Direct mail. Performance Insights identifies programs and channels that deliver the highest marketing ROI and Marketo’s Success Path Analyzer monitors key performance metrics for each stage of the customer journey. Mobile push notifications and in-app messages. Social media. Digital advertising. E-commerce sites.

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Why Marketing Should Lead Your Digital Transformation

Marketing Insider Group

Technology is a key part of digital transformation but not the only part. Your marketing team is best placed to understand the customer journey and the opportunities that come with going digital, and so your marketing department, led by your CMO, should be in charge of your overall transformation.

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16 marketing automation platforms your organization should consider

Martech

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Lead capture, nurturing and scoring models deliver high-quality leads while decreasing customer acquisition costs. Target customers. Product overview.