Stats roundup: the impact of Covid-19 on marketing & advertising
Econsultancy
DECEMBER 13, 2021
2018 research shows how an advertising hiatus can impact brands’ long-term sales. After the events of the past year it will be interesting to see if the effects of such a mass advertising hiatus result in the same trends witnessed in 2018. Google Advertising revenue rose 69% year-on-year in Q2 2021.
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