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How Home Depot and Kroger use RMN to improve shoppers’ ad experience

Martech

This was back in 2018. Personalized precision with customers Supermarket chain Kroger is another major retailer with a robust RMN, called Kroger Precision Marketing (KPM). KPM is managed under a wholly-owned subsidiary, 84.51˚. The common denominator is data science,” said Brian Spencer, KPM’s marketing director. “We

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