Martech

JULY 12, 2021

She recently restructured her organization to reflect a more formal omnichannel approach and to ensure a consistent brand experience across pre-purchase, digital engagement and shopper marketing, and post-purchase behavior. “Shopper marketing is where we spend most of our time and money now,” she said.

Shoppers 127

Shoppers Shopper Market Millennials Retail 127

Martech

OCTOBER 28, 2022

“ To help accelerate SMB growth, Microsoft developed a quantitative and qualitative research program to better understand how SMBs manage their digital marketing today and to identify the pain points digital marketing leads face. Four universal digital marketing pain points. “ Time and resource constraints.

Digital Marketing 139

Digital Marketing Advertising Advertisers Shopper Market 139

Martech

APRIL 20, 2023

Personalized precision with customers Supermarket chain Kroger is another major retailer with a robust RMN, called Kroger Precision Marketing (KPM). KPM is managed under a wholly-owned subsidiary, 84.51˚. The common denominator is data science,” said Brian Spencer, KPM’s marketing director. “We

Shoppers 111

Shoppers Retail Customer Journey Shopper Market 111

Search Engine Land

OCTOBER 28, 2022

“ To help accelerate SMB growth, Microsoft developed a quantitative and qualitative research program to better understand how SMBs manage their digital marketing today and to identify the pain points digital marketing leads face. Four universal digital marketing pain points. “ Time and resource constraints.

Digital Marketing 103

Digital Marketing Advertising Advertisers Shopper Market 103

Martech

JULY 13, 2021

She recently restructured her organization to reflect a more formal omnichannel approach and to ensure a consistent brand experience across pre-purchase, digital engagement and shopper marketing, and post-purchase behavior. We pivoted and started to learn more about third-party services. Read more here. Why we care.

Shopper Market 123

Shopper Market Millennials Shoppers Shipping 123

SmartBrief - Marketing

AUGUST 24, 2023

” Measurement, specifically, is the never-ending loop being discussed in the shopper marketing industry. And effective measurement will continue to drive confidence essential to earn and retain the big marketing budgets that await the future of retail media.

Retail 52

Retail Transform Shoppers Gen Z 52