Search everywhere optimization: 7 platforms SEOs need to optimize for beyond Google
Search Engine Land
JULY 1, 2024
With the introduction of TikTok Shop, shoppers are now using the platform for searches that can result in significant conversions. While they launched it in 2018, they saw explosive growth in search demand when it went viral on TikTok in 2022 (as you can see below with their explosion in Google Ads monthly search demand).
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