Hubspot Marketing

DECEMBER 11, 2019

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

Gen Z 145

Gen Z Millennials Finance Education 145

Hubspot Marketing

JANUARY 31, 2023

Influence with Millennials Instagram is the sweet spot for Millennials. Unsurprisingly, a high concentration of Instagram's audience belongs to Millennials, even securing first place as their favorite social media app last year ( Gen Z agreed ). Instagram is also thriving in the influencer marketing space.

Gen Z 134

Gen Z Millennials User-Generated Shipping 134

Hubspot Marketing

NOVEMBER 5, 2019

This is because YouTube users are three times more likely to prefer watching a YouTube tutorial video compared to reading the product’s instructions. More and more companies are taking notice of YouTube's product marketing opportunities. In 2018, 45% of marketers said they planned to add YouTube to their 2019 strategy.

Shoppers 133

Shoppers Product Gen Z Promotion 133