Hubspot Marketing

DECEMBER 11, 2019

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

Gen Z 145

Gen Z Millennials Finance Education 145

Hubspot Marketing

JANUARY 31, 2023

And if so, what does this mean for your social media marketing? What does it mean when a social media platform "dies?" Influence with Millennials Instagram is the sweet spot for Millennials. In fact, engagement for static photos has decreased by 44% since 2019, around the time Reels made its debut.

Gen Z 134

Gen Z Millennials User-Generated Shipping 134

Hubspot Marketing

NOVEMBER 5, 2019

This is because YouTube users are three times more likely to prefer watching a YouTube tutorial video compared to reading the product’s instructions. More and more companies are taking notice of YouTube's product marketing opportunities. In 2018, 45% of marketers said they planned to add YouTube to their 2019 strategy.

Shoppers 133

Shoppers Product Gen Z Promotion 133

Hubspot Marketing

JUNE 22, 2022

Outside of China, 77% of Gen Z, 75% of millennials, and 44% of Baby Boomers visit YouTube daily. It's no surprise that one in five social media marketers plans to invest the most in YouTube this year, according to a recent HubSpot Blog's report. Initially, TikTok videos could only be 15-seconds long.

Gen Z 132

Gen Z Millennials Price Social Media Marketing 132

Marketing Insider Group

FEBRUARY 5, 2024

DemandMetric) In 2022, writing a typical blog post took bloggers an average of 4 hours and 10 minutes, an increase from 3 hours and 57 minutes in 2019. Original visuals like infographics are considered the most effective by 40% of content marketers. Spiralytics) 82% of marketers plan to maintain or increase their podcast investments.

Digital Marketing 85

Digital Marketing Marketing Strategy Shoppers User-Generated 85

Marketing Insider Group

SEPTEMBER 14, 2020

Starting in June of 2019, roughly 94% of internet searches began to occur on Google. This may be why the State of Inbound report revealed that 11% of marketers plan to start their own podcast program. Video Marketing Statistics. According to the State of Inbound report, marketers are focusing more on videos.

Digital Marketing 106

Digital Marketing Marketing Strategy B2C Marketing 106