Martech

MAY 16, 2023

Up to 89% of decision-makers said the content they encountered through the buying process was high quality, according to a 2019 Gartner research. By understanding the distinct behavior of audiences, marketers can better: Align content based on individual preferences. Create messaging that appeals to specific segments of the market.

Whitepaper

Martech

MAY 16, 2023

Up to 89% of decision-makers said the content they encountered through the buying process was high quality, according to a 2019 Gartner research. By understanding the distinct behavior of audiences, marketers can better: Align content based on individual preferences. Create messaging that appeals to specific segments of the market.

Whitepaper

Marketing Insider Group

JANUARY 27, 2020

Did you know that even if you inherited a windfall, you could spend those hundreds of thousands on slick TV ads only to have some other upstart (who does do content marketing) rake in three times your leads? Quick Takeaways: Content marketing is the most cost-effective way to get the word out about your startup. We tricked you!

Marketing Strategy

Marketing Insider Group

SEPTEMBER 14, 2020

Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. 79% of B2B buyers share white papers with their coworkers. So without further ado.

Digital Marketing

Hubspot Marketing

NOVEMBER 30, 2022

There are a few major benefits of digital marketing: You can focus your efforts on only the prospects most likely to purchase your product or service. It's more cost-effective than outbound marketing methods. Digital marketing evens the playing field within your industry and allows you to compete with bigger brands.

Digital Marketing

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. The bottom line is that most people think marketing is just about doing stuff (ads, campaigns, social shares, content.) image source.

Marketing Strategy