Remove 2020 Remove Product Marketing Remove Shopper Market
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How Driscoll’s pivoted from fresh in-store to fresh online

Martech

But that changed in 2020, right? We spoke to Frances Dillard, VP of Brand and Product Marketing at Driscoll’s, about pivoting a fresh produce offering. “We are the global market leader, we only focus on the fresh berries side — strawberries, blueberries, raspberries, blackberries. A business model for berries.

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Merkle raises its commerce game: Tuesday’s daily brief

Martech

But that changed in 2020, right? “Across the board, beyond millennials, the digital age is right now exploding for us,” said Frances Dillard, VP of Brand and Product Marketing. In the early days of the pandemic, supply chains were challenged — a real problem for a proffer based on freshness of product.