How Driscoll’s pivoted from fresh in-store to fresh online
Martech
JULY 12, 2021
But that changed in 2020, right? We spoke to Frances Dillard, VP of Brand and Product Marketing at Driscoll’s, about pivoting a fresh produce offering. “We are the global market leader, we only focus on the fresh berries side — strawberries, blueberries, raspberries, blackberries. A business model for berries.
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